Rome Attracting Investors' Attention: Forbes Global Properties Showcases the Capital's Upscale Real Estate Worldwide
The city of Rome is increasingly drawing the interest of investors worldwide: the renowned global company Forbes Global Properties has officially selected the Rivolta Immobiliare agency as its exclusive partner for Rome and the Lazio region. This partnership has led to the establishment of Rivolta International Realty, which aims to showcase the most prestigious properties in the Italian capital on a global scale.
The official announcement of this collaboration was made at the Foreign Press Room of Palazzo Grazioli, with the presence of the leadership of Gruppo Rivolta and the top executives of Forbes Global Properties. Following two and a half years of negotiations, the parties devised a strategic plan focused not only on facilitating real estate transactions but also on revitalizing the architectural heritage and boosting the region's economy.
Expanding Forbes' Influence on Italian Cultural Heritage
Forbes Global Properties serves as the exclusive branch of the Forbes media conglomerate specializing in luxury real estate, uniting professionals across a network of 600 offices in 39 countries. This global network grants direct access to family offices and high-net-worth individual investors with assets exceeding $1 million. Moreover, the collaboration model is not a franchise, allowing the local partner to maintain its expertise while benefiting from the support of global media resources that attract over 160 million visitors monthly.
For the Rivolta group, which has been active in the Roman market for seven decades, the establishment of the Rivolta International Realty brand represents a natural progression in leveraging local knowledge for international outreach.
The Upsurge in Rome's Luxury Real Estate Market: Escalating Prices and Competition
The agreement was reached amid a swift escalation in prices within Rome's upscale real estate sector:
- Price Trends: In 2025, the value of luxury residences in Rome surged by 5.5%, surpassing the growth rates in Madrid, Paris, and New York.
- Market Size: The total value of premium properties in Rome surged to 5.6 billion euros (an 8% increase from the previous year).
- Hospitality Industry: Investments in hotels across Italy totaled 2.5 billion euros, with Rome leading the pack at 630 million euros (25% of the national total), with 53% of investments stemming from foreign entities.
- Market Demand Profile: Demand is not solely originating from the USA and Northern Europe but also from investors in the Middle East and Asia. The focus is on renovated historic buildings, penthouses with panoramic views, and urban villas featuring advanced energy-efficient and security systems.
Compared to other European capitals, Rome exhibits significant appeal in terms of price per square meter: in the historic center (Centro Storico, Tridente), prices range from 8,300 to 11,000 euros per square meter, whereas in Paris, prices reach 22,000 - 32,000 euros, and in London, they range from 30,000 - 55,000 euros.
Economic Impact and Decade-Long Development Strategy
Analysts at Rivolta International Realty anticipate that a substantial investment in the luxury segment will involve approximately 28 related sectors – ranging from architectural refurbishment, design, and utility system installations to interior design, smart home technologies, and specialized services.
The partners aim to surmount key market obstacles (prolonged approval processes, bureaucratic hurdles, and a scarcity of fully renovated housing) through a nine-year, three-phase strategy:
- Short-term (1–3 years): Streamlining administrative procedures, international promotion, and initiation of pilot revitalization projects.
- Medium-term (3–7 years): Restoration of large state-owned architectural complexes and enhancement of the quality of available properties.
- Long-term (7–10 years): Cementing Rome's position as a primary Mediterranean hub for international investments in high-end real estate.
