What is the price of purchasing a home in Italy?
What is the cost of purchasing a house in Italy?
Response: the minimal achievable sum

When Italians buy property, they aim to minimize expenses. While one can dream limitlessly, the actual buying power restricts the options significantly. Analysts at Tecnocasa observe that the most sought-after price brackets among Italian home buyers are those offering the lowest prices.
What amount do Italians typically spend on purchasing real estate?
As per the Tecnocasa study, in 2024, the most favored price segment for home purchases remains the bracket below 119 thousand euros . This accounts for 25.1% of transactions , indicating a stable trend compared to previous periods.
The following two price ranges, from 120 to 249 thousand euros, also exhibit similar statistics, suggesting an even distribution of demand across the top three categories. These findings confirm the focus of the Italian housing market on affordable residences.
Property acquisition costs in Milan and Rome
In major cities like Milan and Rome, the demand pattern differs noticeably. Here, the most sought-after price range falls in the bracket from 250 to 349 thousand euros , representing 24.9% of transactions .
Milan stands out for a slight rise in interest in high-value real estate, priced over 629 thousand euros , with a 0.3% increase in demand. Additionally, there is a growing preference for housing in the mid to high price range in Milan, from 350 to 474 thousand euros , indicating increased activity in the luxury real estate market segment.
Real estate expenditures in other urban areas
In small towns across Italy, the demand primarily centers around residences in the most economical price segment - up to 119 thousand euros.
- Genoa leads this trend, with 61.9% of transactions falling within this range.
- In Palermo, a similar trend is observed with 52.4% , influenced by the economic conditions and lower purchasing power in the area.
Smaller urban centers: demand for homes below 119 thousand euros
In regional hubs and smaller towns, 43.8% of buyers express readiness to invest less than €119,000 . Although this percentage has slightly decreased compared to early 2024 (45.6%), it remains substantial.
Particularly noteworthy figures are seen in cities like Perugia and Campo Basso , where the demand for properties in the lower price range reaches 72.6% and 73.7% respectively. This highlights that the majority of buyers in smaller towns come from middle and lower income brackets.
Summary
Purchasing real estate in Italy primarily revolves around affordable housing, especially in smaller towns. In major metropolitan areas such as Milan and Rome, there is still considerable interest in mid- to high-end properties. However, for most Italians, buying a house remains the most suitable option considering their financial circumstances.







