Within Italy, individuals tend to aim for the most budget-friendly options when purchasing real estate. Although aspirations may be grand, financial constraints often dictate the final decision. Analysts from Tecnocasa have observed that the lowest price brackets remain the top choice among Italian property buyers.
In 2024, Tecnocasa's research indicates that the most favored price segment for property acquisitions is below 119,000 euros, representing a quarter of transactions. The subsequent price ranges, from 120,000 to 249,000 euros, maintain similar levels of interest, showcasing a balanced demand across these categories. This trend underscores the prevalent preference for affordable housing in the Italian real estate market.
Contrastingly, in major cities like Milan and Rome, the demand landscape differs significantly. The most sought-after properties fall within the 250,000 to 349,000 euro range, capturing nearly a quarter of transactions. Milan stands out with a growing interest in higher-end real estate, particularly those exceeding 629,000 euros, signaling a 0.3% uptick in demand. The city also witnesses an increasing attraction towards properties in the 350,000 to 474,000 euro range, indicating heightened activity in the upscale housing market segment.
In smaller Italian towns, the preference leans heavily towards properties priced under 119,000 euros. For instance, Genoa and Palermo see over half of their transactions concentrated within this affordable bracket due to economic conditions and lower purchasing power.
Within regional hubs and minor urban centers, a significant majority, around 43.8% of buyers, express willingness to invest under 119,000 euros in real estate. Notably, cities like Perugia and Campo Basso see an overwhelming demand for properties in the lower price spectrum, with figures reaching 72.6% and 73.7%, respectively. This trend underscores the prevalence of middle to low-income buyers in smaller city markets.
In conclusion, the Italian real estate market predominantly revolves around economical housing options, particularly in smaller locales. Larger cities such as Milan and Rome exhibit continued interest in mid- to high-tier properties. However, the majority of Italians opt for homes that align with their financial means.
